GALO / SG
A SENIOR-LED CREATIVE + SPORTS-MARKETING AGENCY

GALO

Senior thinking. Creative craft. Commercial mindset.
AI-amplified execution.
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Founded in Singapore
Working across APAC + Americas
Credentials 2026
01 — Who we are
Two senior practitioners.
One senior team.

GALO was founded by two senior practitioners with decades of experience across global advertising agencies and international sports marketing, guided by strong commercial acumen.

We combine traditional advertising craft with partnerships, creative strategy and event experience across sport, gaming and entertainment.

Our teams are compact — less hierarchy, more expert time. That creates clear accountability and a relentless focus on delivering business results.

02 — Why choose GALO

Six reasons,
no manifesto.

01
Senior First Access

Founders and leaders run the work from brief through delivery. Not pushed off to junior staffers.

02
Integrated Services

Strategy, creative, partnerships and events all accountable to results — through one team.

03
Brief Rigor

We challenge assumptions and decline work that isn’t right. Better answers start with better questions.

04
Dual Domain Mastery

Agency craft meets sports and gaming activation know-how. Both, not one or the other.

05
In-Depth Thinking

Our best one or two ideas — not 100 slides of assumptions and variations.

06
AI-Powered Performance

Faster insight to execution without sacrificing quality. AI as force-multiplier, not substitute.

03 — What we do

Two practices.
One senior team.

Most agencies sell 200 proprietary tools and services, with an even longer list of people working on your business. We sell three things, serviced by senior practitioners backed by AI in every workflow. Not to mention the scars of forty combined years on the mountain.

01

Creative

Senior creative direction. The ECD work, available without the holding-company overhead.

Big-Idea Campaigns

End-to-end direction on integrated brand campaigns. Strategy through execution.

Brand Films, TVCs & AI Video

Senior direction on long-form, broadcast film and AI-generated video using Runway, Veo and Kling. Directed, not prompted.

Social Content & Key Visuals

Always-on social programmes, key art and campaign visuals built for Meta, TikTok and YouTube.

Brand Platform & Positioning

Repositioning, brand voice and narrative architecture for a category context.

Creative Audit & Pitch Support

Portfolio review, RFP support and pitch theatre when senior firepower is needed in a single moment.

02

Sports & Events

The use of sports, gaming and entertainment to drive business results via pragmatic, creative and responsible strategies. Speed of a small team, quality of a senior hand.

Partnership Strategy & Optimisation

Business cases and gap analysis to identify ideal sponsorships, whitespace opportunities, competitor mapping and a clear activation roadmap.

Sponsorship Activation

End-to-end activation strategy and creative that brings partnerships to life, with measurable KPIs and accountability built in.

Hospitality & Live Events

Design and delivery of curated hospitality and owned-event programmes engineered to create memorable, long-lasting connections.

Creator & KOL-Led Programmes

Concept-to-production influencer campaigns with athletes and talent across sports, gaming, travel, lifestyle and luxury — drawing on the Keller Media network.

Gaming, Roblox & Virtual Worlds

Brand experiences inside games. Direct from Ampverse, Playbook XP and SCAPE Singapore work.

04 — AI Powered

AI in every workflow.
Yours and ours.

We bring AI into every brief we touch. We also bring it into your team — through training, audit and advisory built on real work delivered to DBS, WPP and Omnicom. Force-multiplier, not substitute.

01
AI Marketing Workshops

In-house team training modelled on AAMS curriculum delivered to DBS, WPP and Omnicom.

02
Creative Team AI Stack Audit

Tool-by-tool review of what your team should be using, and how it embeds into existing workflow.

03
LLM Discoverability

The new SEO. Getting your brand to surface correctly in ChatGPT, Perplexity and Google AI Overview.

04
Brand Voice & Content Playbooks

Written governance so AI-generated content stays on-brand at scale. Built for FS and luxury clients.

05
AI Creative Advisory

Monthly senior advisory retainer for CMOs and brand directors navigating AI adoption end-to-end.

06
Creative AI Workshops

Hands-on experiential learning in a fun, competitive format. Up to 20 people per session, working in teams on real briefs.

05 — Core engagements

Four ways
to work with us.

Built for clarity. Fixed-fee where the scope allows. Retainer where the relationship demands. Commission where commercialisation is the deliverable.

01
Pilot Programme
6–8 weeks · Fixed fee
$12–25K USD
  • Scoped campaign under dual-domain mastery
  • Brand campaign, TVC, sponsorship activation or live event
  • Concept presentation
  • Implementation roadmap
  • List of vendors & budget chart
02
Fractional Head
2–3 days/week · Monthly retainer
$12–18K USD / MO
  • Senior leader embedded on a project basis
  • Strategic + executional support
  • Plugged-in access to GALO’s expanded capabilities
  • No further cost beyond the retainer
03
Creative & Partnership Audit
6–8 weeks · Fixed fee
$5–7.5K USD
  • Portfolio assessment across creative & partnerships
  • Communication consistency review
  • Strengths, weaknesses, white-space mapping
  • Opportunity evaluation & recommendations
04
Sales Consultancy & Commercialisation
Time-based · Fixed fee + commission
$3–6K + 10–15%
  • Plug-in support to rights-holder sales teams
  • Sales-material revamp + package design
  • Pipeline build & commercial funnel
  • Deal closing support
06 — Proven on

Work for brands
that mattered.

Sports
Heineken Rugby World Cup · Winter X Games Aspen · FIFA World Cup 2014 · Rio 2016 · Wimbledon · Australian Open · Roland Garros · US Open · Singapore F1 Grand Prix · MotoGP · Atlassian Williams Racing · ONE Championship · CIMB Asian PGA Tour · Standard Chartered Marathon · CIMB Colour Run · SEA Games · Asian Games · Copa Libertadores · Campeonato Brasileiro Série A · São Paulo FC · Corinthians · Palmeiras · Allianz Parque · Botafogo · Santos · Cruzeiro · Internacional · Vasco da Gama · Schalke 04 · CBFS · Superliga de Vôlei · Love.Fútbol · College Rivals India · Ampverse Esports · Bacon Time
Financial Services
Citibank · American Express · CIMB Preferred · LU Global · Allianz
Hospitality & Travel
Marina Bay Sands · St. Regis · Fairmont · Pan Pacific · Resorts World Sentosa · YTL Hotels · Genting Dream Cruises · Crystal Cruises · TripAdvisor · TUMI · CVC
Lifestyle & Consumer
Nike · Porsche · McLaren · Mercedes · Toyota · Hyundai USA · Coca-Cola · Unilever · Samsung · Grab · Delfi · Brasil Kirin · Netshoes · Cenoura&Bronze · Singapore Zoo · Bird Park · City Developments
Tech & Enterprise
Tata Communications · HCL Tech · NetApp · Harman / JBL · Avery Dennison · Gulf Oil · Medley · TIM
Gaming & Media
Razer · Ampverse · SCAPE Singapore · Dota 2 · Mobile Legends: Bang Bang · Esports World Cup · Vogue · Esquire · Robb Report
07 — The senior team

No layers
between you and the work.

GA
Singapore · Creative + Innovation
Director of Innovation

Robert Gaxiola

Gax brings over 20 years of creative leadership across Asia and the USA. He has held top creative roles at FCB, Bates, and Goodby Silverstein & Partners, and most notably served as ECD of Advertising and Digital at Ogilvy Singapore.

His accolades include golds at Cannes Lions, D&AD, The One Show and the Effies. He co-founded Mangham Gaxiola, Singapore’s largest independent agency, later acquired by the Dentsu Aegis Network. Most recently he led creative for Southeast Asia and India at Ampverse, building in-house teams across IP, gaming and entertainment.

At GALO, he applies AI as a force-multiplier across insight, content creation and activation — accelerating the path from idea to execution while maintaining the rigour of senior creative thinking.

LO
Singapore · Sports + Commercial
Managing Partner — Sports

Fernando Loureiro

Fernando Loureiro brings over 18 years of experience spanning the Americas and APAC across sports, gaming and entertainment. His focus combines brand and creative thinking with partnership strategy, sponsorship activation, hospitality and VIP experience design to find white-space opportunities and untie complex commercial knots.

Trained at NYU and ESPM, Fernando held roles at Leverage Agency, ONE Championship and Razer, managing global partnerships, integrated campaigns and sales commercialisation. As a senior leader at Ampverse and rEvolution he took P&L ownership, led APAC expansion and ran cross-functional teams for end-to-end delivery of projects that close the loop between idea and income, prioritising clarity, accountability and measurable impact.

At GALO he leads the sports practice with a senior-first, pragmatic approach with compact teams, rigorous strategy and AI as a performance tool, staying involved from brief through execution to ensure ideas deliver measurable commercial impact.

08 — Credentials

Earned the right
to have a seat at the table.

Forty combined years across global advertising, sports marketing and entertainment. Top creative roles at Ogilvy, Goodby Silverstein, FCB and Bates. Senior leadership at rEvolution, Ampverse, Razer and ONE Championship. A Singapore independent agency founded, scaled and exited to Dentsu. APAC growth led, P&Ls owned, partnerships untied.

Work that’s brought home multiple Golds at Cannes Lions, D&AD, The One Show and the Effies, and a Grand Slam RFP. The platforms include Play It Forward: APAC. The clients have included the brands listed above. The point is simple — between the two of us, we’ve already done it. Now we do it for you, on your brief, with AI in the workflow and no junior staffers in between.

09 — Start a conversation

Let’s talk.

Director of Innovation
Robert Gaxiola
gax@galo.sg +65 9023 8309
Managing Partner — Sports
Fernando Loureiro
fernando@galo.sg +65 8129 0804